This Cookie Policy explains how Viral Glint (“we”, “our”, or “us”) uses cookies and similar technologies on our website. It is designed in accordance with the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
By continuing to browse our website, you agree to the use of cookies as described in this policy, unless you have disabled them through your browser settings or our cookie consent tool.
1. What Are Cookies?
Cookies are small text files placed on your computer or device when you visit a website. They help the website function properly, enhance user experience, and provide analytics on site usage.
Cookies may be:
- Session Cookies – temporary and deleted when you close your browser.
- Persistent Cookies – stored on your device until they expire or are manually deleted.
- First-party Cookies – set by Viral Glint.
- Third-party Cookies – set by external service providers, such as analytics or advertising platforms.
2. How We Use Cookies
We use cookies for the following purposes:
- Essential Cookies – to enable core site functions, such as navigation and security.
- Performance & Analytics Cookies – to understand how visitors use our site, improve functionality, and measure effectiveness (e.g., Google Analytics).
- Functionality Cookies – to remember preferences, such as language settings or saved options.
- Advertising & Marketing Cookies – to deliver relevant content and measure campaign performance (only if you consent).
3. Types of Cookies We Use
(a) Essential Cookies
- Required for the website to work correctly.
- Cannot be disabled through our cookie banner.
(b) Analytics Cookies
- Help us understand visitor behaviour and traffic patterns.
- Example: Google Analytics cookies to track popular content.
(c) Functionality Cookies
- Store preferences such as display settings.
- Improve personalisation of your browsing experience.
(d) Third-Party Cookies
- Set by external platforms we use (e.g., social media embeds, analytics, or advertising networks).
- Subject to their own privacy policies.
4. Legal Basis for Cookie Use
Under UK GDPR and PECR:
- We rely on consent for non-essential cookies (analytics, marketing).
- We rely on legitimate interest for essential cookies necessary for site operation.
You will be asked to provide cookie consent when you first visit our site. You can change or withdraw your consent at any time.
5. Managing Cookies
(a) Through Our Cookie Banner
On your first visit, you can manage your cookie preferences directly via our cookie consent tool.
(b) Through Browser Settings
You can also manage or disable cookies via your browser. Instructions can be found here:
Please note that disabling cookies may affect website performance and certain features may not work properly.
6. Third-Party Services
We may use trusted third-party services that place cookies on your device, including:
- Google Analytics – for traffic and performance analysis.
- Social Media Widgets – for sharing and engagement tools.
- Advertising Networks – if we run campaigns.
Each third party has its own cookie and privacy policies, which we encourage you to review.
7. Data Retention
- Session cookies are deleted when you close your browser.
- Persistent cookies remain on your device until their set expiry date or until you delete them.
- Analytics data is typically retained for up to 26 months, unless otherwise specified.
8. Your Rights
Under UK GDPR, you have the right to:
- Withdraw your consent to non-essential cookies at any time.
- Access, rectify, or erase personal data linked to cookies.
- Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your rights have been infringed.
For details on your data rights, please see our Privacy Policy.
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in law, technology, or website practices. Updates will be posted here with the revised “Last Updated” date.
10. Contact Us
If you have any questions or concerns about our Cookie Policy, please contact us:
📞 Phone: +44 079 8310 3177
📧 Email: [email protected]
📍 Address: 33 Hampton Ct Rd, Harborne, Birmingham B17 9AF, United Kingdom
